Today is the 6th time Earth Hour will be held to raise awareness about the need for action on global warming. Considering this event started in just one city the current number of participants is a testament to how effective this awareness campaign is:
Earth Hour is the single, largest, symbolic mass participation event in the world. Born out of a hope that we could mobilize people to take action on climate change, Earth Hour now inspires a global community of millions of people in 7,001 cities and towns across 152 countries and territories to switch lights off for an hour as a massive show of concern for the environment.
A campaign so effective that it has become the focus of a lot of the so-called sceptics, who are currently attempting to reframe the message of Earth Hour. Read more